metallic screen conceals shoppers at CLUBE's pop-up store in downtown são paulo

pinga ão pop-up store occupies a curved corner in são paulo

As a large urban dressing room in one of São Paulo’s busiest corners, PINGA ÃO pop-up store’s curvilinear window is mirrored by a metallic biombo, reinterpreting Oscar Niemeyer’s geometries. Designed by Brazil-based CLUBE, the screen made of natural aluminum profiles and reused galvanized steel sheets mediates between interior and exterior spaces and reveals the store’s construction through straight segments. With two openings and a mirror, the regular structure is broken up, revealing a free, winding plan.

all images by Marina Lima unless stated otherwise

clube reinterprets the geometries of Oscar Niemeyer

CLUBE’s metal device, responsible for displaying objects and clothing, acts as a mediator between the indoor and outdoor, offering privacy for those shopping inside. Illuminating the store, tubular lamps are arranged on an overhead surface, radiating from the central pillar axis and angled at 45 degrees. This alignment positions them perpendicularly to PINGA ÃO’s main entrance, creating a dynamic effect that aligns with the movement of visitors.

The diagonal passageway of this corner is highlighted, while it connects the internal street of Copan building with Pivô’s Art and Research galleries on the first floor, and a bookstore cafe on the ground floor. Steel cables are used to hang items. Together with small architectural elements such as the cashier, fitting room, stock and storage spaces, as well as curtains, clothing racks, and plastic shelves, these features collectively reconstruct the space from both scenographic and exhibition perspectives.

the facade glazing reveals the metal structure within

the structure, conceived as a folding biombo, both reveals and frames selected works on display

tubular lamps, angled at 45 degrees from a central pillar, project a dynamic interplay of light

the cashier desk and the fitting room as architectural elements in this exhibition space | image by ©️ Javier Agustin Rojas

lighting arrangements enhance spatial coherence and creating an interplay that complements visitor movement

CLUBE’s architectural and display elements reconfigure the space from both functional and exhibition standpoints

a few pieces of furniture also contribute to the reconstruction of the space from a scenographic perspective

two openings and a mirror break up the regular structure

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project info:

name: PINGA ÃO pop-up store
architect: CLUBE

location: São Paulo, Brazil

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edited by: ravail khan | designboom