messana o'rorke construct three diverse stores for malin+goetz in LA, NYC and santa monica

messana o’rorke has designed a series of three cosmetic health care stores for malin+goetz in LA, new york and santa monica. each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. the studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.  

the free-standing shelving units reflect the NYC urban environment

the new york store accommodates to the upper east side demographic by providing a traditional customer experience. a clean cut layout was introduced, using 16 foot free-standing shelving units, reflecting the condensed NYC urban environment. for the LA store, messana o’rorke focused on the window display by developing an all-encompassing ribbon structure which could be seen from the exterior. 

a clean cut layout was introduced for the NYC store

the final store located in santa monica, is housed within a semidetached ‘retail cottage’ which granted the studio more room. this feature however presented three times more space than necessary to retail the M+G product lines. messana o’rorke reduced the space by a third, by introducing a marble wall – a material that points towards the brand’s apothecary heritage. 

the new york store accommodates to the upper east side demographic 

16-foot-high shelving units

minimal shelving unit holds health care products 

the LA store includes an all-encompassing structure

 
the store fixture was developed as a single ribbon structure

semi-detached ‘retail cottage’ in santa monica

black wood shelving fixtures divide the space

POS counter fashioned from reclaimed oak and calacatta belgia marble

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: hollie smith | designboom