‘the star’ in hollywood: revisiting MAD architects' unbuilt vision

a look back at mad architects’ proposal for ‘the star’

In September 2021, MAD Architects unveiled a biomorphic proposal for The Star, a creative hub and workspace for content creators in Hollywood (see more here). Last week the developer revealed that a design by Foster + Partners had been ultimately selected with its facade wrapped in ascending gardens (see more here). With its curvilinear volume, MAD Architects’ unbuilt vision drew from LA’s architectural heritage while proposing the office of the future with its tree-filled vertical landscaping integrated throughout. Although the tower will not be realized, it will continue to serve as a valuable precedent for forward-thinking workplace design that fosters a dialogue between the urban and natural environment.

two proposals for The Star: MAD Architects (left), Foster + Partners (right)

the curving design: form follows function

The team at MAD Architects envisioned The Star for Hollywood with a unique massing of three funnels stacked within each other, all topped by a glass dome. More than just aesthetics, a thin vertical band wrapping the building functioned as the track for a ‘funicular’ cable railway that would transport visitors and tourists skyward for views across Los Angeles. This railway would ascend to an enclosed rooftop restaurant, an event space, and a panoramic observation deck. It is designed to follow along the building’s soft, rounded silhouette which, according to MAD Architects, was informed by the city’s architectural heritage which includes the curving structures scattered across LA. This way, The Star could be woven into the urban fabric even with its sculptural design.

MAD Architects’ The Star aimed to be a beacon of creativity and sustainability in Hollywood | image © MIR

employee and public wellness with lush roof gardens

With its proposal for The Star, MAD Architects envisioned a project that transcended mere office space. Lush rooftop gardens, imagined as terrarium-like retreats, were planned for both office workers and the public. But The Star’s design prioritized occupant wellness beyond the rooftop. Sweeping views across LA and landscaped terraces were incorporated throughout the building to create a fluid transition between indoor and outdoor workspaces. This allows for work and leisure to mingle, fostering a more dynamic and stimulating office environment.

the building’s form resembled three funnels stacked with a glass dome and a funicular track | image © MIR

transparency and community engagement

Designing The Star, MAD Architects further considered the building’s impact on the surrounding community in Hollywood. The tessellated glass facade gradually narrowed as it reached each terrace, maximizing usable outdoor space while maintaining visual transparency for neighboring residents. Meanwhile, concave terraces carve out space to provide more visual transparency for neighbors. This thoughtful design ensured that The Star wouldn’t obstruct views or create a sense of isolation for those living and working nearby.

MAD Architects notes that its design echoed the curvilinear shapes of LA’s historic architecture

While MAD Architects’ vision for The Star may not have come to fruition, it serves as an exciting exploration of workplace design in a post-pandemic world, especially with its emphasis on employee well-being, public engagement, and environmental integration. Meanwhile, the team at MAD Architects is still looking forward to the completion of its sculptural Lucas Museum which is currently taking shape in South LA — see designboom’s recent coverage here!

public access was a priority, with a rooftop garden, restaurant, and observation deck