1950s villa in downtown tunis is transformed into a slow fashion brand showroom

architects achraf bahri and hassene jeljeli (JELJELI studio) have turned an old three story villa in downtown tunis into a new showroom and workspace for slow fashion company ANISSA AIDA. the completed renovation is characterized by bright, luminous spaces and a white and blue color palette that’s perfectly in keeping with the ANISSA AIDA brand. 

all images © yoann cimier

the new ANISSA AIDA showroom is located in the northern neighborhood of mutuelle ville in downtown tunis, on the border with belvedere park. this residential area features a mix of art nouveau, modernist and contemporary architecture as well as lush greenery.

view of the main entrance from the street, geometric patterns are reminiscent of the clothing pieces

the newly renovated building is divided into two independent entities: a private apartment on the top floor, and the program for ANISSA AIDA over the lower two levels. the first floor now accommodates ANISSA AIDA’s flagship showroom and workspace while the basement is home to the brand’s atelier space.

shades of blue are visible from the entrance

in the main showroom and workspace, bahri and jeljeli have created light-filled interiors that combine contemporary interventions with hints of the building’s history, such as glimpses of the old stone walls. the design considers the identity of the brand with the use of geometric patterns that are reminiscent of the clothing pieces. clever storage and display solutions have also been integrated such as a wooden unit on wheels that can be moved out of the way when the store plays host to different events. 

the renovation seeks to enhance the original stone structure

the white and blue color palette is perfectly in keeping with the ANISSA AIDA brand

view of the showroom and workspace

a wooden display unit separates the sales area from the workspace and adapts to several types of events

once the unit is wheeled away, the space can accommodate different events, such as a sushi tasting party

storage space view: all the furniture is designed by hassene jeljeli and manufactured by local workshops in tunisia

a curved blue sofa occupies the showroom

details

view of the surrounding neighborhood

project info:

name: ANISSA AIDA’s showroom

location: mutuelle ville, tunis, tunisia

client: private

architecture and interior design: achraf bahri and hassene jeljeli (JELJELI studio)

year: 2021

photography: © yoann cimier

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom