iwan baan photographs BIG's LEGO house in denmark

no building is complete without it being photographed and, after recently opening its doors to the public, the LEGO house has now been documented in detail by iwan baan. located in the danish town of billund, where the iconic brick was first invented, the BIG-designed institution has been conceived as an immersive experience center, which includes paid attractions as well as areas that are free and open to the public.

the ground level façade is clad in white brick
image © iwan baan (also main image)

designed by bjarke ingels group, the building features 21 white bricks stacked on top of one other crowned by an oversized 2×4 LEGO block named the ‘keystone’, all of which are photographed by iwan baan. the ground level includes a store, three restaurants, conference facilities, and a 2,000 square meter public square. the company’s story is told in the history collection located in the basement, while the masterpiece gallery — which includes fan creations — is located at the uppermost level. non-paying guests are able to walk to the top of the building to enjoy views from the outdoor terraces. see the image series in full below, and read designboom’s previous coverage of the project here.

the building’s welcoming reception area
image © iwan baan