intricate algorithmic screen wraps giò forma's Design Space AlUla

design space alula: a permanent gallery in saudi arabia

Giò Forma completes this Design Space AlUla as a vibrant hub for the creative community of the historic AlJadidah district of AlUla, Saudi Arabia. The Milanese architecture studio designs this landmark building as both a gallery and a catalyst for dialogue, collaboration, and innovation. Recognized as once by its luminous facade of patterned steel, the project first began in 2021, when Samantha Cotterell, then Executive Design Director of The Royal Commission for AlUla, sought a partner to bring the Design Space to life. Giò Forma, along with Black Engineering, were chosen to develop the concept and support the design-build process. Their collaboration aimed to create a space that both showcased design initiatives and fostered connections between local and international creatives.

images © Shoayb Khattab (unless otherwise stated)

a luminous community space by giò forma

The architects at Giò Forma, together with studio Black Engineering, realize Design Space AlUla with respect for the rich heritage of the UNESCO World Heritage Site. The structure reflects this by serving as the first permanent contemporary gallery space in Saudi Arabia. While exhibiting artwork, the space will engage the community and encourage a dialogue around design’s role in shaping the region’s future. Thus, the building’s layout prioritizes public interaction. Shaped around a central plaza, it creates luminous courtyards that invite visitors to gather and explore. Framed views of the surrounding mountains further enhance the experience, drawing visitors from the Wadi walkway into the heart of the gallery.

Design Space AlUla opens, showcasing design initiatives and fostering creative dialogue

architectural heritage informs algorithmic facade

The facade of Design Space AlUla exemplifies Giò Forma’s site-specific design approach. The team drew inspiration from the traditional breeze block patterns common throughout AlJadidah, using an algorithm to create a dynamic and modern pattern that celebrates the region’s heritage. This reinterpretation highlights the evolution of design while honoring its roots. Custom-made Corten steel curtains further enhance the building’s connection to its surroundings. These curtains explore themes of transparency and permeability, blurring the lines between the open-air museum and the indoor gallery space. This creates a unified experience that reflects the interconnectedness of the creative community.

Giò Forma’s design blends traditional breeze block patterns with an algorithm-driven twist

The inaugural exhibition, ‘Mawrid: Celebrating Inspired Design,’ opens on February 15th, 2024. This exhibition, featuring ten design stories, offers visitors a glimpse into the creative minds shaping the future of AlUla. Among these stories is Giò Forma’s own, providing an inside look at the design process behind the Design Space itself.

courtyards and walkways invite visitors to connect and explore the gallery space
the gallery frames views of the surrounding mountains
custom Corten steel curtains add transparency and blur the lines between indoors and outdoors
Design Space AlUla connects a community of local and international creatives in the world heritage site
the inaugural ‘Mawrid’ exhibition showcases ten design stories shaping AlUla’s future
traditional brick patterning informed the intricate steel facade