gabled longhouse showroom by sher maker celebrates artisanal woodworking in chiang mai

sher maker unveils moonler furniture showroom 

Sher Maker pays tribute to local craftsmanship with its Chamchuri wood factory showroom in Chiang Mai. In collaboration with local furniture factory Moonler, Sher Maker celebrates the beauty of raw materiality and traditional regional design to spotlight the brand’s products and processes.

The firm’s design maintains sensitivity to its encompassing natural environment, while adopting a traditional architectural typology recalling Thai longhouses fused with the visual language of a pavilion to embody the furniture brand’s traditional values.

all images courtesy of Sher Maker

embracing traditional northern thai craftsmanship

The northern region of Thailand is home to many highly skilled wood artisans, crafting refined products from local natural elements. Moonler, a specialist in contemporary furniture design works from the local area of Doi Saket district, Chiang Mai, crafting stools, tables, benches, and more from Chamchuri wood. Teaming up with Thai architecture office Sher Maker, the duo honor the traditions and creations of the region.

Embracing the thoughtful production processes and beauty of their finishes, Sher Maker’s Moonler showroom design resolves two intentions. First, the design concept seeks to blend the factory architecture with the rural landscape. The structure reveals itself as a narrow long form topped by a simple gable roof, connecting with the entrance court which adopts the visual typology of a pavilion, and linking to the rice field terrace.

the structure’s form recalls the typology of a longhouse topped by a simple gable roof

a celebration of chamchuri woodworking

Secondly, a symbolic and material tribute to the factory’s craftsmen is woven throughout the factory. All wooden columns and beams weave through the space to define a traditional yet minimalist interior, while echoing the contemporary Chamchuri wood furniture pieces. Further, all structural finishings and joinery recall Moonler’s furniture construction processes, standing in ‘powerful silence as Moonler’s philosophy.’

Sher Maker completes the furniture factory showroom for Moonler

a typology inspired by pavilions

wooden columns and beams echo the contemporary Chamchuri wood furniture pieces

Moonler’s handcrafted furniture pieces on showcase

a minimalist interior interweaving traditional design elements

local craftsmen transform Chamchuri trees into contemporary furniture pieces

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project info:

name: Moonler
architecture: Sher Maker
location: Chiang Mai, Thailand

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edited by: ravail khan | designboom