a multisensorial experience within soldout musinsa

 

seoul-based studio WGNB has designed the flagship store of fashion brand musinsa in seongdong-gu, south korea. the design concept is inspired by a winery including boutique and rare bottles of wine, and by the same token, ‘soldout’ serves as a showroom of the limited-edition sneakers.

 

the final design presents itself as a ‘shoes-nary’, generating a futuristic concept that responds to worldwide trends. within the entire interior, the architects have incorporated floating linear elements —like pendant lights and counters—, mirrors and silver surfaces to create a multisensorial experience and reveal a narrative of exploring. with the silver touches setting the overall spatial tone, pure material textures provide versatile light effects through reflection and refraction, adding an outer space-inspired look to the interior.floating linear elements and reflective surfaces form this retail store in south korea
all images courtesy of yong-joon choi

 

 

a futuristic concept

 

‘soldout’ undertaken by WGNB is a recently-established limited-edition sneakers platform brand by musinsa —the largest multi-brand online fashion store in south korea. 

 

the entire space consists of specialized spaces, including an examination room to check the sneaker’s authenticity, a packaging room, and a showcase to store and exhibit the premium sneakers to the visitors. for the limited editions, the design team sought to form a stable and balanced platform to shine the light on the showcasing items, accentuating the concept of the ‘shoes-nary’. the light below the mirrors highlights the unique reflections enriching the narrative of the brand. floating linear elements and reflective surfaces form this retail store in south korea

floating linear elements and reflective surfaces form this retail store in south korea

floating linear elements and reflective surfaces form this retail store in south korea
mirror surfaces extend the spatial layout visually

linear floating elements and reflective surfaces form this retail store in south korea
defying gravity

linear floating elements and reflective surfaces form this retail store in south korea
silver mass stands on a shiny black sphere

linear floating elements and reflective surfaces form this retail store in south korea
the light below the mirrors creates unique reflections

linear floating elements and reflective surfaces form this retail store in south korea

 

 

linear floating elements and reflective surfaces form this retail store in south korea
pure material textures provide incredible reflections

linear floating elements and reflective surfaces form this retail store in south korea
silver surfaces

soldout musinsa flagship store 3soldout musinsa flagship store 12

 

 

project info:

 

name: soldout musinsa
designer: WGNB

area: 452 sqm

location: south korea

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: christina petridou | designboom