curvilinear display + minimal forms decorate this all-white clothing store in shanghai

chinese designer dong tiantian was inspired by the forms of mountains and forests to design this minimal clothing store in shanghai, china. situated at yard 1361, yuyuan road, changning district, shanghai, this project is a sub-along-street compound building with a total area of roughly 140 square meters. the original building was a hidden tea room. and its overall façade is perfectly integrated with the architectural style of surrounding residential buildings.

store façade

all images courtesy of dong tiantian

dong tiantian combined multiple surrounding environment elements to reposition the entire space. the semi-open arched treatments in entrance areas have made all indoor and outdoor spaces achieve mutual dialogues, as well as existed and interacted into the entire indoor environment with each other. because of the shelter of surrounding buildings, its indoor space has relatively low brightness perception.

w.0311 minimal entrance with stainless steel signage

inside the store, various windows with patterns of orthogonal cut corners dominate the space. the designer blurs the traditional shape of the window and uses flexible curves to dissolve the tension of the space. moreover, the embedded indoor soft film solves the brightness issue of the interior space.

entrance rest area

the large-area white treatments have framed the entire building. all designers in charge of the product-retailing region have well selected various natural forms from a variety of mountains and forests. and by transforming them into multi-form combinations of space columns and planes, all indoor visual spaces have achieved further extensions.

interior space perspective

stainless steel clothes hangers

curvy display tables

coffee lounge

main aisle

fitting room

project info:

name: shanghai W0311 buyer’s store
designer: dong tiantian

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: yasmina karam | designboom