david chipperfield architects to build rolex USA headquarters in new york

david chipperfield architects has been selected to build the rolex USA headquarters in new york. the new 25-storey tower will be located on the corner of 5th avenue and 53rd street, replacing the existing building that has been occupied by the luxury watch brand since the 1970s. the scheme was the winning entry submitted as part of an international competition, and has been designed in accordance with LEED platinum guidelines to take into account sustainability and energy consumption.

all images © david chipperfield architects

the 165,000 square foot structure includes new office areas for rolex staff and tenants, as well as a new store at ground level. the first renderings of the project illustrate five vertically stacked volumes, which have been offset to create outdoor terraces and roof gardens. according to its architects, the building will provide brand experiences across a wide range of the company’s interests, becoming an important symbol of rolex’s commitment to quality, precision, and excellence.

a new store at ground level forms part of the project

‘we are proud to have been selected to design the rolex USA headquarters building,’ says david chipperfield. ‘our team is committed to creating an exemplary building befitting the heritage and culture of the rolex brand, as well as its prominent 5th avenue location.’ with offices in london, berlin, milan, and shanghai, david chipperfield architects is currently working on projects across the globe, including a concert hall in scotland and the major renovation of a historic structure in venice.

five vertically stacked volumes are offset to create a series of outdoor terraces

project info:

name: rolex USA headquarters 
location: new york city, NY
client: rolex
architect: david chipperfield architects