CLOU architects' neon-lit design for jiuxi wedding exhibition in beijing

beijing-based studio CLOU architects has revamped the interiors of an 1990s building, transforming it into a neon bright exhibition space for wedding planning firm jiuxi. this project is in fact part of a wider transformation plan for the chaoyang district of beijing, initiated by the studio’s client.

view of the large rotating wall and make up area

borrowing jiuxi’s high-end style, CLOU architects has designed the fourth floor like a jewellery box — with flawless organization, finesse and impeccable attention to detail. the final space is a contemporary interpretation of traditional italian palazzo floor patterns, combined with three color variants of terrazzo flooring, black anodized steel cladding and stabilized aluminum foam wall panelling. in addition, large rotating mirror walls create dazzling duplicating effects of the space around them.

the space is designed as a jewellery box, with flawless organization, neon white finesse, and attention to details

finally, in its quest to create a memorable and customer-friendly experience, the studio has been fully engaged with technology. indeed, the central rotunda hosts a digital platform, combining a VR headset technology with conventional 360 degree projections and LED screens with interactive interfaces. while it includes a digital layer, the design retains a strong focus on the physical and sensorial dimensions of the space —  creating a visceral environment that is out of the ordinary.

wedding gown carousel

jewellery and diamond ring counters

duplication of space through the pivoting mirror wall

traditional chinese wedding gown exhibition

LED light tunnel entrance lobby 

stainless steel furniture with stabilized aluminum foam backdrop

interactive honeymoon exhibition offers an engaging and customer-friendly experience

pivoting monitor walls

VR exhibition room 

project info:

total ground floor area: 2,500 sq.m
architecture: CLOU architects
project director: christian taeubert
team: wenlei ma, sara fontana, claire yu, tiago tavares, tait kaplan, hua ye
client: baibaohui

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edited by: lea zeitoun | designboom