schemata architects installs iridescent frame to highlight cabane de zucca store in tokyo

schemata architects installs iridescent frame to highlight cabane de zucca store in tokyo
image © takumi ota

 jo nagasaka of schemata architects has recently completed the new retail space for japanese brand cabane de zucca. located in daikanyama, the interiors display a continuing theme as their other shop located within the sibura parco department store.  presented as a simple glass façade set back from the street, the internal arrangement fully on display to passers-by. instilling a more welcoming entrance, a gallery space has been created for use of exhibiting collaborations.

image © takumi ota

as a retail space, the interiors display a clear industrial palette, with the walls, floors and ceiling using varying concrete textures. the core area focused for product display is highlighted by a chromate treated steel frame, where a selection of pieces have been hung from the frame itself or placed on shelves also connected to the structure. another element featured within the cabane de zucca store is the use of concrete and formwork display furniture. seen mainly lining one side of the walls, the material combination has been utilized to create a male and female combination- relating back to the brand’s fashion collection.

the interior is wrapped in a chromate treated steel frame
image © takumi ota

the central column is integrated as one of the spatial elements
image © takumi ota

concrete and formwork display furniture
image © takumi ota

the contemporary retail space in tokyo
image © takumi ota

image © takumi ota

image © takumi ota

the glass façade is set back and raised from the sidewalk
image © takumi ota

image © takumi ota

project info:

title: cabane de zucca shibuya parco
architect: jo nagasaka／schemata architects
project team: toshihisa aida／schemata architects
address: shibuya parco 3f, 15-1 udagawa-cho, shibuya-ku, tokyo, japan
usage: apparel shop
construction: tank
site area: 116.9m²
structure: rc
completion: 8/2014
photography: takumi ota
collaboration: rikako nagashima／village (r) – “zucca dayz”  brand concept & design