located in the center of athens, greece, studiomateriality introduces the new ‘spoild’ pop ice cream store. applying a bright, bold color palette and iconic graphic lettering within the retail interior, the design team has created an eye-catching shop that invites passers-by to enter and enjoy a swirly cone.
all images by alina lefa, studiomateriality
located in one of the busiest narrow streets of the city, studiomateriality has designed the ice-cream store as a vibrant pop of color refreshing anyone who comes across it. blue-colored walls contrasted with a yellow ceiling and bubble-pink doors are visible from the street-through arched doors that punctuate the front facade.
at ‘spoild’, along with their ice cream, customers can get an instagram picture with the professional jackhammer that features inside the store and also on its logo. ‘we wanted to merge the softness of an ice-cream with the hard work that the opening of an ice-cream store or a store in general needs nowadays – the swirl of the fresh cream with the swirl of the drill.’ adds miltos kontogiannis, owner and head designer of studiomateriality.
as if straight out from the 90s, the shop stands out due to its color palette which integrates bright and pastel surfaces, combined with mechanic and graphic elements. the design includes studiomateriality’s signature graphic quote element, showcasing witty phrases, on a blue tile surface, that resonate with all fresh ice-cream connoisseurs.
project info:
name: spoild
architecture office: studiomateriality
lead designer: miltos kontogiannis
design team: nancy karagianni, serafeim pappas, iakovina syrianou
location: voulis 5, athens, greece
area: 28 m2
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edited by: myrto katsikopoulou | designboom
