brazil pavilion for expo milan 2015 taking shape

brazil pavilion for expo milan 2015 takes shape
image by filipo poli

aiming to bring brazil’s diversity to the expo milan 2015, the south american country has commissioned studio arthur casas and atelier marko brajovic to represent and transmit their values into the design of the national pavilion. the theme for the project is ‘feeding the world in solutions’ and brazil’s aim is to highlight the country’s values and agricultural aspirations through the architecture by using sensorial immersion through interactive learning and technology. the space aspires to be a hub that brings people together, and is accentuated by the proposed public square designed to attract curiosity.

the pavilion construction in progress
image by filipo poli

the construction suggests the concept of erasing boundaries. the earthy colored and porous nature made of iron will be fully open with the tensile structure creating unexpected niches for visitors to sit and socialize. a ramp systems encourages a smooth and gradual transition from exterior to interior, but also reflects the traditional brazilian modernism of previous pavilions.
rope will be used for the tensile outer structure
image by filipo poli

dictated by four key themes: natural wisdom, empire of colors, human power and creative fusion, the exhibition itself, developed by atelier marko brajovic will highlight brazil’s past, exuberant present and optimistic development for the future. the exhibition spaces along with a pop-up store, restaurant, cafe and bar will be located at the rear of the pavilion, all interconnected through an atrium to maximize natural light.

image by filipo poli

renderings of the completed pavilion from front
image by studio arthur casas

image by studio arthur casas

the tensile structure incorporates areas of rest and leisure
image by studio arthur casas

bar area
image by studio arthur casas

image by studio arthur casas

pop-up store
image by studio arthur casas

digital technology used in the exhibits encouraging interaction
image by studio arthur casas

the rear of the building
image by studio arthur casas

scale model of pavilion
image by eduardo pagés

image by eduardo pagés

image by eduardo pagés

project info:

project: brazil pavilion expo 2015
location: milan, italy
architecture and interior: design studio arthur casas
set design, position and multimedia design: atelier marko brajovic
architecture and design of facilities, equipment and engineering: studio mosae
architectural designer: stefano pellin (architect)
designer structures, mechanical and electrical installations: michele maddalo (engineer)
works management and security coordination: iparch srls
works director: stefano pellin (architect)
safety coordinator (design and execution): michele maddalo (engineer)
static test luca varesi (engineer): WIP ltd

client: apex brasil (brazilian trade and investment promotion agency)
construction dates: november 16, 2014 – april 30, 2015
area: 4,133 sqm
gross floor area: 3,983 sqm
gallery: 1,637 sqm

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