architecture studio, iksoi, has completed the design for a liquor store called ‘b&w’, located within the ‘courtyard by marriott’ hotel in ahmedabad, india. the project functions as a government approved ‘permit room’ due to state regulations regarding the manufacturing, sale and consumption of alcohol. the laws make provisions for visitors and foreign nationals to be able to legally buy and consume alcohol from one of these permit rooms.

iksoi design studio creates monochromatic interior for liquor store in india
all images by vishal mehta

 

 

the design of b&w by iksoi exaggerates the irony of alcohol in a ‘dry state’ by allowing the space to be occupied by tall display stacks for liquor bottles – almost as an analogy for valuable manuscripts in an archive. each bottle on the wall is designated generous space while celebrating it as a revered object. it is the monochromatic character of the space which gives rise to a sublime shopping experience.

iksoi design studio creates monochromatic interior for liquor store in india

 

 

the space is divided into two areas: first, where government officials issue liquor permits and second, where liquor bottles are exhibited. the stacks along the wall are created by simple repetition of a single module, made up of prefabricated sheet-metal elements assembled on site. overall, the design strives to minimize the number of spatial elements to avoid creating visual chaos and in essence, celebrate liquor. 

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

iksoi design studio creates monochromatic interior for liquor store in india

axonometric view 01

iksoi design studio creates monochromatic interior for liquor store in india

axonometric view 02

iksoi design studio creates monochromatic interior for liquor store in india

axonometric view 03

 

 

project info:

 

project name: b&w

architect: iksoi design studio

design team: dhawal mistry, virginia garcia, chandni shah, rakhi nagpal

project location: courtyard by marriott, ahmedabad, india

built area: 1960 sqft

completion year: 2015

photographer: vishal mehta