antistatics bends aluminum sheets into weaved facade for flagship store in beijing

VICUTU Concept Flagship Beijing by AntiStatics Architecture

VICUTU Concept Flagship Beijing, designed by AntiStatics Architecture, embodies the essence of the fashion brand through architectural exploration, and reinvention. The store, situated at the Shangde Center in Daxing District, Beijing, spans two floors with a total area of 1680 sqm, accommodating three brand lines: Gornia, VICUTU Blue Label, and VICUTU Red Label. Drawing from the ‘V’ shape of the VICUTU brand, the design integrates a flexible weaving system reminiscent of fabric craftsmanship.

The architectural facade mirrors the weaving process, symbolizing the transformation of fabric into garments. Aluminum sheets are meticulously bent and flexed into complex geometries, mimicking the intricacy of tailored clothing. This innovative approach reflects the brand’s dedication to craftsmanship and fabric properties.

The weaving system extends from the building’s base to its summit, intertwining with the glass curtain wall louvers. This symbolic representation signifies the brand’s growth and continuous evolution. Inside the store, the organic spatial language evokes natural elements like mountains, waterfalls, and deserts, fostering an immersive experience of renewal and transcendence.

all images by UK Studio unless stated otherwise

continuous curvilinear forms sculpt the interior space

Textured artistic cement walls create a sculptural environment, complemented by continuous curvilinear spaces inspired by flowing fabrics. Columns and beams merge seamlessly, guiding visitors through various display areas. The design team at AntiStatics Architecture adopts a woven diagrid language, incorporating it into pedestals, floor patterns, and interior facades, underscoring the brand’s commitment to innovation and artistic collaboration.

The VICUTU Concept Flagship showcases the brand’s designs and highlights the potential for cross-industry collaboration. With meticulous attention to detail and a focus on physical engagement, the space offers a respite from the digital realm, inviting visitors to immerse themselves in the artistry of fashion and architecture.

VICUTU Concept Flagship Beijing by AntiStatics Architecture embodies the essence of the fashion brand

situated at the Shangde Center in Daxing District, the store spans two floors | image by Antistatics Architecture

drawing from the ‘V’ shape of the VICUTU brand, the design integrates a flexible weaving system

the architectural facade mirrors the weaving process, symbolizing the transformation of fabric into garments

aluminum sheets are flexed into complex geometries, mimicking the intricacy of tailored clothing

the innovative approach reflects the brand’s dedication to craftsmanship and fabric properties

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image by Antistatics Architecture

image by Antistatics Architecture

project info:

name: VICUTU Concept Flagship Beijing

architect: AntiStatics Architecture

lead architects: Mo Zheng, Martin Miller

project architect: Christopher Beckett

design team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang

client: VICUTU (Beijing Gelei Fashion Technology Co., Ltd)

main contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd.

GRG fabricator: E-grow Shanghai

lighting supplier: CDN

aluminum curtain wall: Lida Decoration Group Co., Ltd

terrazzo: Sterrazzo

intelligent lighting control system: HDL

gross built area: 1680 sqm

location: Shang De Center, Da Xing, Beijing, China

photography: UK Studio | @uk_studio_photography – AntiStatics Architecture

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edited by: christina vergopoulou | designboom