fitness & hospitality meet in amsterdam’s rocycle studio designed by XML
all images courtesy of XML
amsterdammers now have the option to pair a high-intensity workout with a hospitality experience of equal stature. ‘rocycle’ is a boutique fitness studio, designed by dutch creative agency XML, that marks the introduction of ‘athleisure’ to the netherlands, combining aspects of fitness and leisure that characterize modern lifestyles.
pre-or-post workout, patrons can grab healthy goodies at the ‘rocycle’ in-house juice bar
in addition to spinning classes, ‘rocycle’ features the ‘cold press juicery’, an in-house bar that offers a variety of organic drinks, smoothies, and nutritious snacks. sharing the lobby is a mirrored reception desk shadowed by a translucent wall. embedded, programmable LEDs within the wall convey information — and branding — to guests.
unisex locker room
a stylish unisex locker room provides space to prepare — or pass out — depending on which side of the workout you’re on. the studio itself is large, soundproof, and has 27 speakers for an immersive, undistracted experience. pre-or-post workout, visitors are encouraged to socialize in the ‘rocycle’ lobby where they can enjoy canal views and a snack with friends and fellow cyclists.
changing facilities
soundproof cycling studio
the ‘cold pressed juicery’
a mirrored reception desk bounces views throughout the interior
a translucent wall — with programmable LED capabilities — conveys info and branding in the lobby
lobby
reception area
plan
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edited by: nick brink | designboom
