a day with MOOOI

moooi imagines a life extraordinary at milan design week 2025

Moooi invites the world to enter A Life Extraordinary during Milan Design Week 2025. With a first-ever flagship store opening in the heart of the city, product debuts at Salone del Mobile, and a meditative outdoor showcase of ceramic surfaces, the brand’s 2025 presence is not just an exhibition — it is an expansive design experience.

From the streets of Milan to the trade halls, Moooi delivers an immersive and emotional journey where design breathes, light sways, and materials speak. Across three curated environments, Milan Design Week visitors encounter innovation in its most tactile, surprising, and extraordinary forms.

all images courtesy of Moooi

moooi opens its first milan flagship store

At Via Filippo Turati 2, Moooi’s debut flagship store acts as a portal transporting Milan Design Week 2025 visitors into a world where every detail surprises and every corner tells a story. The space has been designed as a living, evolving interior that embodies the spirit of A Life Extraordinary. Within, the brand‘s latest product innovations in lighting, furniture, textiles, and materials are showcased, as well as being exhibited at the Salone del Mobile fair.

Nicholas Baker reimagines stacked hay bales as the plush, modular Haybale Lounge Chair and Footstool

moooi debuts during salone del mobile 2025

A novelty for 2025, designer Nicholas Baker reimagines stacked hay bales as plush, modular comfort with the new Haybale Lounge Chair and Footstool. These sculptural yet inviting pieces blur rustic nostalgia with contemporary design. Quilted cushions, robust strapping, and custom upholstery options combine to deliver raw texture and structured serenity that invites users to linger longer.

Another highlight debut is the Beta Living Pebble, which is an intuitive plug-and-play system that makes light a living, responsive element in the room. Light gently sways, breathes, and dims in harmony with human presence. Whether added to a favorite Moooi pendant or explored as part of a multi-sensory installation, the add-on has four programmable modes that are seamlessly controlled by Moooi’s Wireless Wall Switch.

Moooi’s 2025 carpet collections emphasize how design is meant to be touched

With the expansion of the Extinct Animal Fabric Collection, Moooi continues to celebrate nature through narrative textiles — from shimmering Golden Tiger Flax to the fluid grace of Blushing Sloth Jacquard. Alongside this, the new Boucle Collection explores texture in its purest form. Woven from premium wool blends in hues like Ivory, Fossil, and Blossom, these fabrics are designed for long-lasting intimacy and comfort, grounding interiors with sensual simplicity.

Continuing this theme that design is meant to be touched, the brand also debuts two carpet collections during the design week. The Timber Tones Collection by Sjoerd Vroonland captures the craft of marquetry and translates wood’s soulful patterns into textile form. Geometric meets organic, shadow meets sheen as if a dance of light on the floor. Meanwhile, the Organic Sequences Collection by Jana Kleine-Kalmer finds poetry in randomness. Abstract, flowing, and inspired by both micro and macro worlds, the series resists perfection and celebrates natural chaos with painterly elegance.

Beta Living Pebble is an add-on plug-and-play system that makes light a responsive element in the room

Moooi Ceramic Surfaces for Serene Garden Installation

Step away from the city’s bustle and into Moooi’s tranquil outdoor installation at ABK Group Studio — a serene backdrop for the preview of Moooi’s first Ceramic Surfaces Collection. Developed in collaboration with ceramic experts ABK Group, the collection elevates tiles to art, transforming walls and floors into tactile stories. This installation offers an early glimpse of what is to come before the official unveiling at Cersaie 2025 in Bologna.

furniture novelties debut at the brand’s new flagship store as well as at Salone del Mobile