richard meier plans rothschild tower for tel aviv

rothschild tower is a mixed-use residential, retail and office facility in the city of tel aviv, israel designed by american architect richard meier. the 39 storey tower is located on the intersection of the rothschild boulevard and allenby street and will go in production in the later part of 2010. the fundamental considerations that shape the tower scheme are: the quality of light interacting with the plan, its views to the sea, and its relationships with the existing fabric of rothschild boulevard.

all images courtesy of richard meier & partners

the tower base will consist of a lobby, retail space and lounge with spa on the second floor. meanwhile, a small open plaza in front of the tower will allow users to easily access the shaded area of the rothschild boulevard. the retail structure is designed to regenerate the vitality lacking from its original building design. the passage will have prominent entrances that serves both allenby and yavne street.

the yavne street entrance will also accommodate the entrance to the 5,000 square meter office building above. this combination of the tower and lower commercial building will contribute to the continuing economic growth of tel aviv. the architectural structure will incorporate meier’s concepts of light and transparency and implement technology to help conserve water and energy consumption in the israeli heat.

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