the tuuli tea blends celebrate life’s ups and downs

 

nutritionists tuuli shipster and sophie ricard believe that healthy living shouldn’t get in the way of living life. their ‘tuuli tea’ brand, launched in 2019, embraces that belief by offering a quirky set of packaged infusions tackling real-life issues. 

 

‘all parts of life should be celebrated, even the imperfect moments,’ says tuuli. ‘I felt that embracing real life, the fuck ups, as well as the positives was a more balanced and attainable approach. I was inspired to start blending teas for family and friends for everything from heartbreak to hangovers, and the idea of tuuli tea was born.’

nutritionists tuuli shipster and sophie ricard launch tuuli tea 9
all images © tuuli tea

 

 

tuuli is a yoga teacher and nutritional therapist. she met sophie, a BANT registered nutritionist, at her first yoga class. the conversation between the duo forged an exciting path for a new business idea: creating a set of herbal teas that were more honest and celebrated real life. 

 

it was, however, important that their blends contain targeted herbs, so tuuli went on to study herbal medicine. ‘one of our goals was to develop herbal teas that are interesting and appealing to people who would never naturally consider herbal infusions. we took time brewing and blending different herbs to develop our ten brilliant blends that taste fantastic,’ explains sophie. 

nutritionists tuuli shipster and sophie ricard launch tuuli tea 8

 

 

ten flavorful blends with dark-humored, vintage branding  

 

from turmeric and chili to passionflower and rosebuds, the ten tuuli tea infusions offer the right kick for every hiccup in modern life: I hate the world, morning after (the night before), the slump, get shit done, pass out, heartbreak, fucking full, beauty blues, the full english, and earl green. all ingredients are ethically sourced, and each tin contains 25 biodegradable pyramid tea bags sealed in a natureflex cover.

 

as for the packaging, tuuli and sophie worked with creative branding director warren beeby to bring their ethos to life. he says: ‘the identity was inspired by tuuli’s skeleton obsession, vintage club badges, and tattoo flash sheets. we focused on bringing the blends to life by creating a different skeleton character with illustrator tommy spencer. each skeleton brings dark humor to the ups and downs of everyday life.’

nutritionists tuuli shipster and sophie ricard launch tuuli tea 3

nutritionists tuuli shipster and sophie ricard launch tuuli tea 4

nutritionists tuuli shipster and sophie ricard launch tuuli tea 7

nutritionists tuuli shipster and sophie ricard launch tuuli tea 10

 

 

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project info:

 

brand name: tuuli tea

founders: sophie ricard and tuuli shipster

branding design warren beebdy 
illustration: tommy spencer

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom