colorful and humourous artistic graphics are spreading love across the streets of NYC

this summer, new york based creative studio burn & broad took the streets with a public art installation titled ‘it’s a sign – a street-art love letter to NYC’ across the 5 boroughs of new york city. their aim was to transform the iconic city street signs into eye-catching artistic visuals that would force passersby to look up and peel their faces away from their phones.

all images courtesy of burn & broad

burn & broad created the series of illustrative street signs to celebrate a city and its people who have endured challenge, heartbreak and resilience over the last 1.5yrs. the artwork is a sharp contrast to the dizzying and wordy signage that typically fills the city’s streets, aiming to create lighthearted, humorous and artistic graphics. while the colorful, bold physical signs spread love across the city streets, the studio is simultaneously launching a digital nft collection with 25% of the profits going towards city harvest – a non-profit bringing nutritious food to help feed new yorkers who are experiencing food insecurity.

project info:

name: it’s a sign

artist: burn & broad

location: new york city

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: yasmina karam | designboom