airy by alejandro mieses from usa

we chose to recreate the wind tunnel scene as a live proof of the functionality and raison d'être for infiti's curved designs. upon this setting of functionality, we've projected images of user experience - users in the car and other imagery that exalts the responsiveness of infiniti within natural settings. by these mediums we can envelope the user inside an atmosphere of what could be their own memories, natural landscapes, and abstract curves. it uses the car to deviate the jet streams, to curve them, creating a distorted, ever-changing canvas of artificial fog upon which the images are projected. at the end the curved infiniti logo will highlight the car, which will remain implicit during the whole experience.

the installation is a lightweight ring of fog emitters, from one end of the vehicle, and the use of one projector to emit the looping animation.