Inspired by Rui Palma from portugal
designer's own words:
the main idea for this project was the tagline "inspired perfomance" from infiniti. from this point forward, i assumed that everything around us inspires our goals in life and design lines, like in the cars from this brand. through the infiniti logo, i created a short animation film around details from the logo. in each shot we can see portions of the logo where reflection of specific themes are visible such as: mountain, countryside, beach and city. through this themes it is possible to associate others elements such as people in each environment, this way the video would be more human and tell us a story that everything inspires infiniti, Nature and people in their different lifestyles.
Inspired video
Shot#1 detail
Shot#2 detail
Shot#3 detail
Shot#4 detail
Themes options for reflections