the r factor by diego garcia from spain

moleskinerie is a meeting point on the internet for all the moleskine notebook users and for those who, without having one, share the same interests with them. they are people who are always either writing or sketching or creating anytime, anywhere.

this design is inspired by them, adapting what moleskine represents to a logo: its iconical image and philosophy.

these are the keypoints of the design:

- the shape of the moleskine notebooks are related with the logo. the box around the word ‘moleskinerie’ shares the shape of the typical rounded corners of the moleskine notebook.
- the color of the logo is a very dark grey - c 0, m 0 y 0, k 90-, which gives to the moleskinerie blog a reliable and honest look.
- optima demibold is the chosen font. it shows the personality of moleskine users: modern people who search simplicity and functionality in everyday life. that is what optima represents; a readable typography with a distinctive and modern look.
- the rubber band of the moleskine notebook is represented by using and changing the shape of the letter ‘r’ in the word ‘moleskinerie’. even so, the letter ‘r’ is totally visible and the rubber band is clearly identifiable.
- the subtitle “legends and stories” is included in the logo too. it doesn’t minimize the importance of the word ‘moleskinerie’ and it has a right size in order to see it properly. it’s perfectly integrated into the logo because its size is related with the size of the ‘moleskine’ letters.

the logo is designed to be shown in positive and negative colours and to be clearly viewed even in very small sizes.