idi take on the moleskinerie

idi take on the moleskinerie by ashwin idiculla from india

designer's own words:

the logo showcases the word 'moleskinerie' held together by a rubberband.
the rubberband showcases the most distinguishing feature of the moleskin visible from the outside. the irregular letters, no two of which match each other, represent the creative freedom of the people who use the notebook and the wide variety of nationalities, races, languages, professions that exist among the users. the end of the rubberband in a usb plug is a nod to the website itself and how the moleskin has evolved from being physical media to also encompassing the digital.

the logo