ink stainerie by Pietro Penza from italy
designer's own words:
Since many years we are used to write by digital instruments pushing on pc and mobile phones keys, buttons and more recently touchscreens. Characters, letters not handwritten by ourselves.
Moleskine represents one of those "paper instruments" many of us just cannot give up.
On my Moleskine I can draw, write, glue something on it, sketch something, just take notes, put down my thoughts as they comes.
For all these reasons the Moleskinerie blog's logo has been thought "by hand", handwritten, doodled, crumpled on a sheet of paper just to reflect the way we can transfer, put down our ideas, dreams, thoughts.
Link the name Moleskinerie to a small icon representing a ink stain wants to underline how writing can be a random gesture, and how the imperfection of a indelible mistake can be beautiful: Beautiful indeed is make a mistake that cannot be cancelled vs how easy, simple can be deleted a wrong characters with modern technology.
So, this is it: a smear, a flaw done on purpose to underline the beauty of imperfection.