ryusuke nanki introduces ‘GINZA 456 created by KDDI’, an innovative flagship store, in tokyo.  the street-facing façade, open atrium, ceilings, and floors were covered by LEDs creating a dynamic environment blending digital image and physical experience. the design uses the length, merging the façade and the interior to create the impression of a large flowing spatial layout. LED technology illuminates innovative flagship store by ryusuke nanki, in tokyo
entrance and LED facade

all images courtesy of yasu kojima

 

 

the building’s narrow footprint posed a design challenge for ryusuke nanki; how to maximize the façade’s limited surface area achieving a greater presence and impact than the property’s luxury-brand neighbors. although the shop lacks in frontal surface area, the long and narrow building has depth. 

LED technology illuminates innovative flagship store by ryusuke nanki, in tokyo
entrance and LED facade

 

 

blending image, space, and experience, ‘GINZA 456 created by KDDI’ signals the arrival of a creative approach to future façade design and branding. the shop showcases the telecommunication advances in 5g and cutting-edge technology, while the synced walls become a contoured projection surface, incorporated into the design as an integral element on par with the materiality, spatiality, and displayed content itself.

LED technology illuminates innovative flagship store by ryusuke nanki, in tokyo
facade movies

 

 

the display functions as a lens into KDDI’s brand and seasonal content, presenting visitors and passers-by with the carrier’s messaging and experience. nestled amongst many storefronts that dot the ginza promenade, the shop consists of a complete ‘lifestyle’ space and a full-service sales floor.LED technology illuminates innovative flagship store by ryusuke nanki, in tokyo

 

 

https://www.youtube.com/watch?v=2nZL71R5POg

ginza 456 created by kddi concept shop ginza 456 created by kddi tokyo 6
entrance and LED facade

ginza 456 created by kddi concept shop ginza 456 created by kddi tokyo 7
shop

ginza 456 created by kddi concept shop ginza 456 created by kddi tokyo 8
exhibition space

ginza 456 created by kddi concept shop ginza 456 created by kddi tokyo 9
model

 

 

project info:

 

name: ‘GINZA 456 created by KDDI’

architect: ryusuke nanki / ryota morihana (dentsu inc. + dentsu live inc.)

project team:

lead architect: ryusuke nanki design

manager: ryota morihana

team: madoka yoshio, tomoshige murakami, junichiro nozawa, natsumi ono

producer: toshifumi kato, taro kitagawa, shinichiro sekiguchi

creative direction: masahiro okumura, nobuaki hattori, naoki mori

art direction: osamu takahashi

technical direction: makoto kanabayashi

façade movie: tomoya morohoshi, moe hashizume, masashi tanaka, daichi kanbayashi

construction: tanseisha co., ltd. /kikukawa kogyo co., ltd./ shoden corporation

photographer: yasu kojima

total area: 826.8 sqm 

construction year: 2020

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: christina petridou | designboom