business heads by indian photographer sharad haksar

the perri alley campaign says ‘perfect fit for business heads’ …

executive creative director: sharad haksar art director: gopinath prasannaa copywriter: anantha narayan photographer: sharad haksar agency: 1pointsize

sharad haksar, is an indian photographer who was the winner of the 2005 cannes silver lion. his successful journey began way back in 1973, at the age of 3, when he was given an agfa click 3 camera as a gift. later he learnt his craft from lensman iqbal mohammad and has now branched out on his own founding the agency 1pointsize  along with eye-light pictures.

sharad haksar has also become internationally known because of his activist billboards.

in 2005 sharad placed a large billboard in one of chennai’s busiest areas – one of india’s largest cities – with his own ‘work (which) is solely an expression of creativity’. the billboard featured the ubiquitous red coca-cola wall painting, commonly found across india. directly preceding the coca-cola ada, and part of the billboard, was a dry water hand-pump, with empty vessels waiting to be filled up with water – a common scene in india, particularly in chennai.

coca-cola sued sharad haksar for the above billboard. sharad went to the mainstream press but they refused to do the story because coca–cola is a big advertiser. after that fellow bloggers picked-up the story and within days it became the talk of the town. when BBC news delhi and rediff published it on their websites, other newspapers followed suit, further exposing the story. coca-cola then withdrew the case.

photographer sharad haksar