Look, sight, insight

Look, sight, insight by Andrej Turcan from slovak republic

designer's own words:

my first question was, what is the moleskinerie? how to express its activity, his purpose, his positives for society? just a simple brainstorming (words flow) pushed me from notes (final product published on the internet) to its roots – to the human mind. notebook (paper) is the easiest element for people, to help them think or express their ideas outwards. so i take this notebook as a “memory stick”, where are human thoughts saved.
at the beginning, the “stick” is empty. it is new, it is flat. when we start saving our mind there, it becomes fat. it can be so thick, that it cannot be closed. then it is time for new one.
by using “memory stick”, man can easier browse his ideas, remember and handle them.
for me, the moleskinerie is the similar databank. here people share their “sticks”. they can look, sight or insight to the mind of others.

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