M for moleskinerie

M for moleskinerie by Niccolò Franceschini from italy

designer's own words:

a logo that expresses the form. a logo that fully expresses moleskine's essence through which the blog "moleskinerie" was born. a simple m as the initial letter, hides the profile of a moleskine agenda that is the undisputed symbol of the company. a minimal m, but with a basic feature that characterizes moleskine's history: the bookmark that comes out from regularity of m lines to create movement, idea of travel and mobility. the logo carries the word moleskinerie by a highly stylized font that make it readable at any size. the bookmark's colors can be replaced to make recognizable each product in the range from black to red, from gray to green to light blue, like the colors of the products and in particular of the agendas.

Concept

copy_52_main.jpg Main Colour

onecolour.jpg One Colour

redlogo.jpg Red Logo

changecolour.jpg Change Colour

gadget.jpg Gadget