innovation with the same old fashion by ofilab studio from italy

for the project we try to mix up two different concepts: the first one about the "adult", professional and classical vision of the brand, and the second about a more young point of view. in order of doing that we use the classical logo, for the professional way and some sketchy-style addictions symbolizing the creative part. Sketch, creativity and journey are words that everyone connect with moleskine brand. in past well-known travelers used moleskine to write down feelings and stories about their trips; today everyone can do the same with a click, without losing the charm that moleskine bring itself.