Moleskin notebook logotype by Peter Arnell from sweden

Moleskinerie

The idea is very simple and without unnecessary decor, just like the products of Moleskin.
All the logotypes I´ve made is thought of as signs or drawings you do in a Moleskin note book. It could be made with a pen, with crayon or with water colour. You like drawing and you like the media, so you try out different styles and tecniques, and see how beautifully they interact with the texture of the paper below, creating a living and almost tactile form.
I want to show the creativity and human hand behind all the filled Moleskin sketches that exists, by using a graphic style that reminds of sketches.
The logotypes could also be animated on the web site, showing how it slowly developes from blank paper to a sign.