Traveling is the desire of changing. by Chiara Minchella from italy

The icon of an elephant represents the brief. In fact the elephant typifies the nomadic spirit in relation to the perception and to the spotting of affordance. The formal solution is the transposition of such a symbol that comes to identify the brand of moleskine products. Travelling is the action that measures the true dimensions of nature and of those people that follow "nomadic routes": In other word the experience of putting oneself to the test. The resulting experience is a cultural enrichment that places the individual in an open space… the space of an huge and unfolded sheet on which the footprints are the living memories of the passerby.