daan roosegaarde's GROW is a dreamy light installation that enhances plant growth

daan roosegaarde has unveiled his latest project which pays homage to the beauty and importance of agriculture. dubbed GROW, the 20,000m2 artwork consists of a light recipe that shines vertically across a leek farmland, resulting in a light installation that can be enjoyed by both humans and plants — the poetic light is not only visually impressive, but also enhances plant growth while reducing the use of pesticides by 50%.

GROW by daan roosegaarde highlights the importance of innovation in the agriculture system while creating a cutting-edge light design that helps plants grow more sustainably. but this is not the only pro the project has. by developing a luminous dreamscape, roosegaarde is also sending a hopeful, light-filled message to people — it gives a new meaning to the word ‘agri-culture’ by reframing the landscape as a living cultural artwork.

GROW has been developed by roosegaarde and his team as part of the rabobank artist-in-residence program. informed by expert knowledge sessions at studio roosegaarde, wageningen university & research, springtij forum, and the world economic forum in davos, GROW is the first in a series of dreamscapes which will expose the beauty of combining art and science to create a better world.

‘GROW is the dreamscape which shows the beauty of light and sustainability,’ daan roosegaarde comments. ‘not as a utopia but as a protopia, improving step by step.’

project info:

name: GROW

design: daan roosegaarde

in collaboration with: studio roosegaarde, wageningen university & research, springtij forum, and the world economic forum in davos