the always laughing cow by ania haudek from poland

making the image of the laughing cow trademark more capacious -
by creating the whole family of always laughing funny cows caught in different situations
could bring diversity and element of surprise into the brand's visual identity and advertising strategy.
the always laughing holy cow, the flying cow, the (as awkward as) roller skating cow, the fat, old, lazy, mad (but still laughing) cow...
how often do we use those short but ambiguous phrases?
just as often they can bring unconscious desire for a cheese sandwich.
and since you can only multiply different kinds of cows - why not collect them
(especially interesting for children)
or give them different flavors and properties.
this leads in a straight line to the development of the brand.
and popularisation of laughter in all circumstances. bcs it's healthy.