simplicity

simplicity by martino milanese from italy

designer's own words:

I’ ve ever thought moleskine is an example of simplicity.
And it’s extremly hard to semplify.
an ancient Chinese proverb says: “if something cannot be said in few words it can neither be said in many”..

my proposal is a simple mark that represents Moleskine.
in first sight I represent the notebook as a global black rectangular, in second step
I had to add the elastic and the bookmark.

in abstract the elastic is just like a cut, because it is an interruption of complete leather.

I’ve thought it’ s important represent black version and red one.

black logo

2mdesign_moleskinelogored.jpg red logo