90 years of fun by anna Nasstrom nasstrom from france

the laughing cow to me is a strong brand that is fun and happy. i wanted to illustrate this with a very graphic and minimalist approach that makes you react immediately in one way or another. the important thing is to be seen and show that a brand that has existed for 90 years is still going strong.

my 3 proposals have slightly different approaches where the first image is showing a strong brand thanks to the big silhouette without forgetting that the cheese is made from healthy ingredients such as milk.

the second image permits you to become a part of the creation and the graphics becomes a game where the cow consist of 90 points (= 90 years). this is to say that the customer has been a part of the success through out the 90 years that have passed.

the last image is the laughing cows silhouette made out of 90 laughing cows. the construction with the mini cows show the development of the company and how it has become stronger and stronger for every year. today it is a complete brand that is a part of most households.