Memorable cheese angle by Patrick Lee by pui chung patrick lee from china

designer's own words:

in my first impression of the laughing cow 90th anniversary, their circle box was a first thing in my mind. i remember the first time I saw the box and the triangle cheese are different from now, sure cause we growth up, when i was small i just only able to see the side way of it on the table, now I could see the top of the packing, and why I choose the angle I design now, cause i thing on that age and that viewing angle are every people most memorable and happy time ever.

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