circling mind by aaron wansch from austria

the straightforward, clear and graphical wording is supported by a simple and expressive figurative component. it´s a single-color concept design that touches upon typical moleskine values: the font is clear, understandable and straightforward - reduced to it´s essential parts, nothing more than needed. the illustration is an abstract symbolisation of a bulb, associating ideas, intellectual freedom and creativity. moreover the symbol has a very flowing, organic and visually appealing character, reflecting our fast moving society and our unbound and nomadic lifestyle. the symbol can also be seen as a closed loop or circle, referring to the human brain, where thoughts and ideas are circling around before they are put to paper...