LET YOUR THOUGHTS FLY AWAY by roberta battiston from italy
designer's own words:
MOLESKINE is a producer of legendary notebooks that in the past have been used by artists like Chatwin, Picasso, Van Gogh and so on.
These notebooks are dedicated to anybody who works with creativity.
The aims of notebooks ate to be able to gather ideas and making them immortal:
MOLESKINE is a synonymous of culture, travelling, memory and identity.
MOLESKINE wants to be connected with the artists that use notebooks.
The tool of this connections the blog "MOLESKINERIE" that tells the surfers about contests, events but also about artists that use notebooks in their everyday life.
The logo has been created after having pointed out some key concepts:
1) notebooks are nomadic objects;
2) notebooks gather ideas and creativity;
3) MOLESKINE wants to be connected with the digital world.
They represent main roles for the MOLESKINE's philosophy.
The logo that I've created would represent one of the well-Known classical product of the MOLESKINE's product line, but supplied by wings.
The wings make the notebook travelling around the world because its own nature of "nomadic object", but they can also fly away our thoughts ("...with the wings of fantasy..." as we say in Italy).
Wings represent at the same time the nomadism and the creativity of our ideas.
As it has been stated before, MOLESKINE cares about the web so it spreads its notes around the world throughout its own blog "MOLESKINERIE". So I've decided to use a web-friendly font with a particular character of youth to accompany the classical shapes.