The new Moleskine ldentity

The new Moleskine ldentity by Sas Etteh from uk

designer's own words:

I am quite familiar with the Moleskine brand haven used their notepads as a child. For this task, i did some brainstorming and decided to settle on a logo that beard some resemblance to a Moleskine notepad. I was inspired by the ridges of a closed notepad with a book marker sticking out. Font is modified with special emphasis on the 'M'. Logo is all vector so scalability will not be an issue.

Logo concept

moleskine2a.gif Design philosophy

copy_0_moleskine3.gif Flexibility

moleskine4.gif The Web

moleskineteeshirt.jpg T-shirt example

moleskine6.jpg Merchandising example