the emergency bike, a city-proof all-electric ambulance vehicle taking over paris

wunderman thompson paris has collaborated with french electric bike retail brand ecox, in emergency bike — an ambulance on two wheels. created to aid parisian emergency personnel move fast through the city’s jammed streets, this electric bike is equipped with a large volume insulated box to carry medicine. 

images courtesy of wunderman thompson paris

big cities are known for their infamous traffic jams. paris, for example, is the most congested city in europe — its drivers spend as much as 140 hours a year stuck inside their cars. every minute lost in traffic means a 10% less chance of survival for patients. to combat this, wunderman thompson paris envisioned, developed and partnered with ecox to create an urban proof medical vehicle.

‘we are excited to celebrate the launch of emergency bikes in the streets of paris and help optimize urban medical interventions. emergency bikes are fast. they slide easily through heavy traffic, they park in limited spaces, and most importantly, they enable doctors to cross paris with their medical material faster than any other vehicle, reaching every medical intervention site two times faster, on average,’ said adrien mancel and paul-emile raymond, creative directors at wunderman thompson paris. ‘our partnership with ecox has been extremely rewarding and our hope is to develop a project where emergency bikes can be used in several emergency services across other cities and countries.’

built with an aluminum frame, the compact sized bike includes an optimized motor power (75.N.M); extended autonomy with dual 500 N.M battery to drive up to 160 km, reflective wheel bands; a 140 dB horn; long range LED lights for emergency driving; large anti-puncture tires; a GPS; and a USB connection for any device.

’emergency bikes is our response to address the complex problems related to doctors moving around the city. we are thrilled to serve as such an efficient brand for our ump medics, who look forward to receiving our emergency bikes,’ said mathieu froger, CEO of ecox. ‘after the pandemic lockdown, parisians won’t use public transport nearly as much. many of them will use their cars instead and this will create even more traffic jams. tomorrow more than ever, the medics will need emergency bikes. this is our opportunity to change the way emergency services are delivered, and we couldn’t have done it without the support, leadership, and activation of the wunderman thompson team.’

project info:

name: emergency bikes

agency: wunderman thompson paris

in partnership with: ecox
chief executive officer: vincent druguet
executive creative director: thomas derouault
creative director: paul-emile raymond
creative director: adrien mancel
art director: julien chesné
copywriter: eric auvinet
project manager: solenn laurent
head of production: valérie montiel
tv producer: fanny renard
post producer: leslie marchand
director: emmanuel g. cuesta
music: sox
client: ecox, mathieu froger