'ie' by AlexanderBell

'ie' by AlexanderBell by alexander bell from uk

designer's own words:

produced in his remote studio in deep northumberland countryside, alexanderbell drew inspiration from a decade of admiration towards the moleskine brand and product line. drawing the conclusion that the brand is so timeless and classic that it should not be meddled with, he uses a subtle creative twist on the registered trademark symbol to produce the 'moleskinerie' logo.

the design fits into the moleskin brand and blends with its environment as if its been there all along. with a concept utilising the 'i e' in a product sleeve design, alexanderbell showcases how the new branding would seamlessly work across the organisation.

Design concept and rationale

moleskinerie_alexanderbell_2b.jpg Logo in black

moleskinerie_alexanderbell_2c.jpg Logo in white on black