mark your initial and stop contagion spread with dr. lemon's new can-finder

for its latest advertising campaign, drinks brand dr. lemon has teamed up with BBDO argentina to create the ‘dr. lemon-can finder’. the design resembles a typical can but it holds one key difference, an alphabet printed along the top and a small arrow on the ring-pull device, meaning you can mark the first initial of your name. the project aims to make meeting friends safer in the era of COVID-19.

images courtesy of BBDO argentina

the dr. lemon-can finder was created with house parties in mind – when they are permitted again, of course. the system is very simple. when you open your dr. lemon’s can you just have to mark your initial so you can identify which is yours and prevent the spread of potentially harmful germs. it also means you’ll never lose your drink again!

the system is simple – just open the can and let the ring pull mark your name

video courtesy of BBDO argentina

A for alan

C for chad

T for tad

project info:

project name: dr. lemon-can finder

design: BBDO argentina

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom