parody disney posters highlight the environmental damage of disposable plastic toys

in 2019, alex wadelton and tom whitty launched the ‘future landfill‘ project to fight back against the australian supermarket chains (namely woolworths and coles) who are using small plastic toys to sell their products. their was a huge response and public outroar. so, when the creative duo saw that woolworths was back with another plastic promotion (this time featuring disney ‘ooshies’), they decided to do something about it.

there’s nothing romantic about a love affair with economic gain at the expense of environmental pain

all images courtesy of future landfill

to highlight the long-term environmental impact of these short-term promotions, they have taken classic disney movie posters and reinterpreted them with these little plastic toys in the leading roles. finding nemo is rebranded as choking nemo. toy story is destroy story. lady and the tramp is landfill and the trash. and finally, frozen is cheekily reimagined as f***ed.

ice is melting and oceans are rising. and we’re filling those rising oceans with microplastic as litter from landfill and our waterways slowly break down.

the project wants to encourage australians to go to futurelandfill.org and sign the petition started by youtube star, natalie tran, that is calling on woolworths to end their ooshies promotional campaigns, and to commit to recycling the cheap toys for the length of their natural life, which is up to 1,000 years. images from the campaign are being shared under the hashtag #futurelandfill.

these ooshies will live in landfill to infinity and beyond!

finding an environmentally-friendly promotion? keep searching.

project info:

project name: future landfill

future landfill: alex wadelton and tom whitty

photographer: ryan creevey

retoucher: jason riddell

design: ed bechervaise

website: tyler mathes

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom