nendo: asobio channel one, shanghai

asobio channel one by nendo image courtesy nendo

fashion brand asobio’s first storefront shop designed by nendo, consists of a spacious bi-level interior with a generous opening. keeping with the shop’s theme ‘focus’, they positioned monotone photographs on the floor and walls, and varied the size to imitate the effect of a camera’s zoom lens, and the sharpness to recall the sense of being out of focus. these effects enhance the space with depth and continuity, provide variety and make the products on display stand out by appearing ‘in focus’ in contrast to the shop’s own patterns.

asobio channel one image courtesy nendo

asobio channel one image courtesy nendo

asobio channel one image courtesy nendo

asobio channel one image courtesy nendo

asobio channel one – change room image courtesy nendo

asobio channel one exterior image courtesy nendo

another new design be nendo is ‘music cage’ a wireless speaker that allows you to listen to music from a computer or bluetooth-enabled mobile phone without cluttering a room with wires or cords. it can attach to a ceiling-mounted electrical socket for light fixtures. you can also plug it into a wall socket for power, and attach it to our original floor or table stand.

‘music cage’

‘music cage’