maison&objet will host a digital fair in september instead of its fall 2020 edition

maison&objet has announced that it will host a digital fair instead of a physical september 2020 edition, which will no longer go ahead due to the ongoing COVID-19 pandemic. the virtual fair is set to run from september 4-18 via maison&objet’s online platform, MOM. the dates coincide with paris design week, which is confirmed to run from september 3-12, kicking-off the fall season for decoration, design, and craft professionals.

image © anne-emmanuelle thion

maison&objet will host its digital fair through MOM, while the next physical edition is scheduled to run from january 22-26, 2021. the work! and projects show sectors will form part of the january 2021 edition. ‘although there are encouraging signs of the pandemic beginning to decrease, we believe there are still far too many uncertainties regarding the travel conditions for international exhibitors and visitors,’ says philippe brocart, managing director of maison&objet.  ‘furthermore, the lack of clarity regarding the ability to hold large gatherings in early september in france has played a major part in influencing our decision to call off the september edition of maison&objet, despite the fact that 80% of stands had already been reserved by april 2020.’ 

the digital fair will feature two complementary strands: digital showrooms on the MOM digital platform to enable products to be showcased; and digital talks on the maison&objet website to deliver content and fresh ideas. paris design week, organized by maison&objet, will offer visitors a physical experience across the french capital’s showrooms, in its decoration, design, and lifestyle stores, and a plethora of pop-up installations in public places.

in keeping with its desire to accompany workspace change, maison&objet has recently joined forces with fabernovel and morning coworking to announce the launch of ReSPACE, a think tank that explores post-COVID-19 workspaces. ReSPACE will be inaugurated this september following a virtual talk series set to run online from june 10 – july 8.

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