RÚF automobile unveils off-road rodeo concept inspired by cowboys

RÚF automobile has released a new off-road concept car inspired by cowboy culture. resembling a rally car version of the porsche 911, the rodeo concept features a westernized exterior and all-terrain tires.

images courtesy of RÚF automobile

the RÚF rodeo concept features the same carbon fibre monocoque chassis as the CTR anniversary and the SCR, but with a four-wheel drive system to tackle off-road use. in addition to larger all-terrain tires, longer-travel suspension makes for a smoother ride on rockier terrain.

the concept was inspired by the rodeo drive concours d’elegance and its founder – and friend of RÚF – bruce meyer, as well as by ralph lauren and his 2011 western collection and RÚF enthusiast and collector phillip sarofim who has roots in texas. inside, a ranch style interior features leather and navajo-inspired fabrics reminiscent of classic cowboys films set in the american southwest.

the SCR features a 4.0l normally aspirated flat-six engine producing 510 hp, 470 nm of torque and weighs in at 1,250 kg. the engine is mated to a six-speed manual gearbox which gives the car the optimal mechanical feel. the car’s spoiler generates high downforce and keeps the rúf scr stable at its top speed of 320kmh (199 mph).

‘when we began building our own automobiles it was all for the thrill of the drive,’ said estonia RÚF, marketing director of RÚF automobile gmbh. ‘the rodeo concept combines that passion for cars with the love of western culture – an appreciation I found while studying in oklahoma, úsa. this car is inspired by some of our favorite people and our love for the countryside.’

project info:

company: RUF automobile
name: rodeo concept