aural sensibility by john mamus from usa

Times Square is a visually chaotic place. What has stopping power there are clever headlines, simple and iconic visuals and clear space.

We chose to make our campaign have more than an initial "that's nice" with the consumer looking elsewhere. We chose a more thoughtful approach. Many people will not know the word "aural" until they think about it for a while – it will start conversations - it will be thought provoking.

Of course, sex sells, but the way we composed the pieces is only mildly risqué – we feel the reward far outweighs the risk. The reward is that Tivoli is well on it's way to becoming an extremely recognizable brand.