virgil abloh-designed glass evian bottle hydrates design miami/

visitors to design miami/ this year had the chance to get their hands on the virgil abloh-designed evian bottle conceived around the concept “one drop can make a rainbow”. first previewed by designboom during its launch in new york, the design of the limited-edition glass water vessel is drawn from one of nature’s most beautiful and simple phenomenons — the rainbow. continuing evian’s long-standing collaboration with the fashion world, abloh applies his design vision to this year’s collectable piece, choosing the mega moment that is miami art week to release it to the public. 

image © designboom

‘the notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as evian’s creative advisor for sustainable innovation design,’ abloh said on the catalyst for the creative project. ‘as light refracts through that droplet, it reveals its full polychromatic potential. we don’t see just water, we see infinite possibilities and inspiration for anyone. everyone.’ the 75 cL evian bottle is adorned with perfectly formed water drops in a range of colorful hues, continuing the ‘one drop can make a rainbow’ concept.

image © designboom

the ‘rainbow’ vessel is one in a series of new abloh-designed evian products. earlier this year, the brand released a limited-edition 17oz. glass water bottle with a bamboo lid, made in collaboration with beverage brand SOMA. in addition to this release, evian also announced plans to trial a collapsible water dispenser made of recycled plastic in a bid to reduce its plastic packaging.

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

project info: 

designer: virgil abloh

manufacturer: evian

collaborating event: design miami/